The short version:
Starting and organizing CreativeMornings Vienna has added yet another passion to the list of things I am enthusiastic about. All my various passions have made my life exciting and have made my path not straight but curvy.
I would describe myself as a happy explorer who is fascinated by visual beauty, smart branding and experiences, the delights of nicely arranged food, nature (especially the sea & flowers), self-initiated projects and new ways of doing things.
Besides being the founding member & Chief Experience Officer at CreativeMornings Vienna (the coolest personal side project you can wish for) I work as a passionate consultant in the field of branding. At the rebranding institute, a management consultancy, we design and manage tailor-made processes for the repositioning and further development of brands, companies and institutions.
The detailed version:
I started my career as an explorer in Graz, Austria, studying Information Design. Almost at the same time I started freelancing as an illustrator and graphic designer and did various internships. At the end of my bachelor´s degree I interned at Vault49 in New York City where I worked at the cross-section of design and conception. This shaped my wish to work on a conceptual level to be able to focus on the bigger picture. Therefore, I decided to study Creative Direction in Germany.
In addition to travelling a lot during my studies, I enjoyed living in New York City (USA), Tampere (Finland), Pforzheim and Munich in Germany and Graz (Austria). Right now I am back in my hometown Vienna. However, as it is typical for an explorer, this is not the last stop on my journey.
My constant curiosity and my open mind keep me in the loop with all the things that are happening around us. From time to time I discover a new insight which is the starting point for a new creative endeavour. I am eagerly looking foward to my next discovery!